Client: Prime Video
Get The V was 30 minutes of original immersive theatre. Recruited by The Boys lead character, Billy Butcher, fans, influencers and some of the world’s biggest Twitch streamers were ordered to ‘Get The V’ and get the f**k out of London’s Vought Office whilst getting embroiled IRL in f**k ups galore. This herogasmic mix of live location-based entertainment, plus unique event broadcast smashed its KPIs, reaching a combined audience of over 33 million fans across Europe, with 1.2 million total stream views, delivering a breakthrough cultural moment for the launch of season 3 of The Boys.
