Wrapped Live

Client: Spotify

In an event almost bigger than the holiday itself, Spotify Wrapped has become an annual cultural highlight for millions. In 2023, the streaming giant wanted to take over the internet for 48 hours by hosting the UK’s first-ever Spotify Wrapped Live - a live gig streamed on TikTok.

Drumsheds, by the team behind Printworks and Depot Mayfield venues, played host to seven of the biggest UK artists along with 2,000 of their superfans. Performances by Chase and Status, Sam Smith, and Charlie XCX were streamed on TikTok, reaching millions. They were joined onstage by Libianca, Kenya Grace, Strandz and RAYE. Not limiting the evening to the standout musical performances, Harriet Rose, Max Balegde, and Big Zuu entertained the crowds by delving back into the most significant cultural moments that made our year and interviewing some of the biggest stars of the year. The show was an undeniable success, with an incredible response from the attendees, the online audience, the artists and influencers. It drove the social reach, smashed targets, and, most importantly, gave superfans an unforgettable experience to wrap up 2023.