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Alice Westwood
Creative Director , 160over90 formerly XYZ
I have worked within the experiential events and branded environments sector for 10 years and during this time I have had exposure to a number of differing roles within the branded environment world. As a creative being involved with concepts, tackling and writing briefs, pitching creative, as a 3D designer, as an design director for event/branded environment styling, prop stylist/set dresser on almost all of the activations within my portfolio. I have been fortunate to work for a range of clients; From launching the Pixel 3 and pixel 4 for Google in pop up retail environments and a year long touring exhibition, Launching the Mercedes Formula 1 vehicles, designing the marketing suite for and VIP dinner for Twitter at Cannes Lions all the way to creating a touring, solar powered recording studio with E.On and the Gorillaz. Working on such a range of clients has given me a great skill in understanding a brand, its tone of voice and translating them into the real world for it's consumers.