Best Activation at a Music Event
Have you worked hard to inspire an audience attending a music event? This award will showcase work that has successfully connected with people at a music event. How did you elevate their experience and excite them?
Best Approach to Sustainability
Was sustainability at the forefront when creating your experience? Your event may have been showcasing a sustainable product or perhaps it was key to implement the most environmentally friendly practices possible. This award will honour the project that said goodbye to throw away culture and highlighted a new sustainable way of doing things.
Brand Experience B2B
Are you a brand or agency that has delivered a business-focused event that surpassed all expectations? How did you connect with this audience and how did it engage them through a live experiential activation while keeping in mind the core business goals?
Brand Experience B2C
Did your brand or agency deliver the best consumer-facing experience of the year? How did you bring the core elements of a marketing campaign to life through an activation and how did it engage with the general public?
Collaboration
This award aims to showcase truly collaborative work be it with two brands working together or agency partnerships. We want to hear how and why you’ve partnered to create even better experiences.
Creative Event of the Year
We’re looking for how theming, design, entertainment, catering, lighting and innovation, as well as client and guest feedback, all helped to deliver an outstanding creative event, including brand experiences and industry showcases and events.
Debut Event
Have you launched an exhibition, experiential campaign or creative event that has proved its worth in its first year, exceeding all expectations? Did your live activation fill a gap in the market or leave guests wanting more?
Digital Experience
How did you tie technology to a live experience to connect and engage with your audience and to maximise the reach and experience? Tell us how you incorporated tech, social sharing and digital innovations as part of your live event strategy.
Exhibition Experience
Whether it was one element of a wider exhibition, or the full experience, judges will be looking at how exhibition organisers, agencies and brands are making these events stand out within a crowded market.
Experiences for Good
We’re looking for the most outstanding work in the industry that has been delivered for a good cause. This can be pro bono work or a paid-for brief. Either way we want to see how you’ve used your creative flair to provide a positive impact.
Food Experience
How did you wow customers with food? This award will go to a company with innovative thinking, creative concepts, impeccable delivery and, of course, great food. Judges will be looking for the best ways that food has enhanced a branded experience and has rightly been the focus of the event.
Global Brand Activation
This accolade aims to crown one international activation, be it a consumer brand experience or business-focused event. Note – it can be a standalone event in an international market (outside the UK) or part of a global series.
Integrated Marketing Campaign
Tell us how a brand experience or wider event series was at the core of a wider marketing campaign, featuring a variety of other channels including PR, digital, advertising and social media. How did it help to reinforce the brand’s core message?
Outdoor Experience
It could be a sporting occasion, a movie club or pop-up, or something completely different. We’re looking for a stand-out outdoor event that uses open-air environments as part of its backdrop.
Outstanding Creative Idea
Judges will be looking for the highest quality in terms of creativity. This award is open to agencies and brands that can show the journey from a smart strategic insight to a compelling creative experience.
Pop-Up Experience
Judges will be looking for the most creative way a brand has worked to engage people through a popup event. This award will go to a company that has not only delivered a successful experience, but one that has creativity and innovation at its heart.
Production Experience
Are you an event production company, supplier or agency that has worked to improve branded experiences? This is your opportunity to show how your products, services and how best practice has helped create standout work. How did you go above your call of duty to bring that extra something to a live event? This could be anything from lighting, stage, sound or other elements that have helped to bring an idea to life.
The Game Changer
This award will honour the best event, brand experience or supplier that led the way with a new idea in 2022/2023. It must have an element of innovation and differentiation, something which shows it is out of the ordinary or a step above the rest.
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