We Are Play

We Are Play is an independent experiential people agency, specialising in immersive, human-led brand experiences. We connect brands with their audiences through high-impact activations designed to spark emotion, build community, and create lasting memories.

We work across pop culture, gaming and tech activations to sporting events, esports tournaments and brand launches - blending energy, creativity, and insight to meet audiences where they are and make every moment count. Every team we build is thoughtfully curated to reflect your brand’s values, personality, and goals.

Rooted in live events and experiential marketing, we bring ideas to life - managing everything from staffing, logistics, hospitality, and innovative tech and AV solutions.

At We Are Play, we believe the most powerful brand moments are the ones you feel — and we’re here to make them unforgettable.

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