Charlie Li
Strategy Director , TRO
Charlie Li joined TRO in 2022 from Ogilvy, bringing a hybrid background in creative, digital and brand experience. A big fan of techno, Charlie understands that nothing beats the energy of being there in real life. This passion fuels her mission at TRO: to transform audiences from passive spectators to active participants. With her international experience and collaborative mindset, she embeds experiential marketing into broader brand strategies, helping clients harness cultural insights to create meaningful and measurable growth.