Client: Amazon Ads
A’Maison: The House of Amazon was a fully immersive brand destination at the Cannes Lions International Festival of Creativity, designed and produced by Salt and Pinch. Transforming a blank parking lot into a high-end cultural hub, A’Maison drew inspiration from France’s luxury fashion houses while integrating Amazon’s diverse offerings. The space showcased over ten Amazon properties through interactive experiences, exclusive programming, and engaging content. With more than 6,000 attendees, including top executives, creatives, and media leaders, A’Maison became the festival’s must-visit venue—blending creativity, commerce, and culture into a single, seamless brand experience.
