Amazon unBoxed 2024

Salt Productions

Client: Amazon Ads

unBoxed is Amazon Ads’ premier annual event designed to educate advertisers on leveraging Amazon Ads to create impactful shopper connections. Held in Austin in 2024, the event blended technology, content, and immersive brand storytelling, featuring keynotes, product announcements, interactive sessions, and cutting-edge demos. Open to marketers of all levels, unBoxed offered hands-on access to Amazon’s latest ad innovations. The experience extended beyond education, creating a dynamic ecosystem for networking, gamified brand experiences, and live entertainment—including the unBoxed After Dark concert—transforming the traditional conference into a next-level, digital-first engagement hub for brands.