As Seen on Netflix

Client: Netflix

Inspired by the treasure troves of East End charity shops, As Seen on Netflix offered fans a unique opportunity to purchase original costumes, props, and memorabilia from their favourite Netflix shows, while raising funds and awareness for mental health charity, Mind.

The shop opened on World Mental Health Day (12 October) in Shoreditch, London, and later in Birmingham’s Bullring on 19 October. Alongside the physical shop, an online auction sold iconic pieces; Nick’s coat from Heartstopper, Lady Whistledown’s papers, and Margaret Thatcher’s suit from The Crown amplifying fan excitement, increasing engagement, and raising awareness for Mind’s vital work