As Seen on Netflix

Client: Netflix

Netflix and The Experience Agency teamed up to create As Seen on Netflix, a fan-focused activation that brought shows to life while supporting the mental health charity Mind. With the goal of engaging passionate fandoms and fostering connections.

The challenge - to create an explorative, playful space that would celebrate fan culture and raise awareness for Mind's vital work. The result? A one-of-a-kind pop-up experience in Shoreditch and Birmingham, featuring original costumes, props, and memorabilia from over 30 Netflix series. Visitors were invited to explore a treasure trove of exclusive items—everything from Heartstopper memorabilia to The Crown’s iconic suits—while supporting a great cause. An online auction added to the buzz, offering rare pieces like Otis’s bike from Sex Education and Lady Whistledown’s papers, amplifying excitement across channels. The activation brought people together, inviting them to celebrate their love of Netflix shows in a vibrant, colorful space. Highlights included the immersive Heartstopper set, where fans could step onto the show’s set for an unforgettable photo opportunity, and “Connection Corner,” where visitors could share positive messages with Mind’s team. Guests also had the chance to send custom postcards with positive quotes to loved ones, reinforcing the campaign’s focus on mental health and connection. With over £70,000 raised for Mind, 9 million social media impressions, and 2,615 in-store visitors, As Seen on Netflix was a massive success, fulfilling its goal to inspire, connect, and support mental health advocacy in a truly unique way.