Client: BMW
To launch the groundbreaking BMW i7, with its 31-inch 8K ultra-wide theatre screen, BMW partnered with the BFI and Emmy Award-winning screenwriter Michaela Coel. Together we launched a filmmaking challenge that provided up-and-coming British filmmakers from all backgrounds the opportunity to show new perspectives. With Michaela serving as a mentor, five short films were made. These were judged by leading film figures actor Ncuti Gatwa, journalist Terri White and Director Asif Kapaldi. The winning film premiered at the BFI London Film Festival, where Michaela Coel, the directors, the judges and the BMW i7 had their red-carpet moment.
