Bombardier Launch Global 8000 @ EBACE

Client: Bombardier

Bombardier, the global leader in business jets returned to EBACE 2022 with two objectives for this important meeting of business aviation community: first the grand unveiling of the brand new G8000, the fastest and furthest flying business jet in the world and secondly, the launch of their vision for sustainable development of an under-pressure industry.

Bombardier challenged 2Heads to create a high-value experiential event that would not only launch their beautiful new jet but immerse visitors in the journey of their sustainability-led technological developments. 2Heads designed an experiential space that could host an intimate plane launch, then be re-engineered overnight to invite the whole world to witness the technology behind the G8000. Providing integrity to the sustainability message, the principles of the circular economy were used and careful consideration was given to a reusable design of the environment, reducing material use where possible and sourcing from recycled materials. Haloed above the environment, the ‘Showstopper Content’ wall played host to 2Heads-crafted content that narrated the Bombardier sustainability message and then geared up every hour, on the hour into a ‘showstopper event’ where an immersive 3D anamorphic reel wowed audiences worldwide. The focal content screens also immersed visitors into Bombardier’s wellness features, inviting visitors onstage to experience the vignettes like the Nuage chair and the Pur-Air system. The experience enjoyed 7000 visitors, hosted 1500 VIP guests and enjoyed 1 million plus views of the showstopper content and G8000 Bombardier jet launch shared worldwide.