Breitling Then & Now Pop-Up Museum

In August 2024, to celebrate Breitling's 140th anniversary, The Department, in collaboration with Breitling’s Heritage team, launched a pop-up museum in Zurich that showcased the brand's rich history. The immersive experience transported visitors through time, from Breitling's founding in 1884 to the present day. Open to the public, it featured interactive exhibits, historical artefacts, and a collection of iconic timepieces. Personal and emotional, each area was brought to life using sound design, lighting design, art direction and artefact curation that brought guests into Breitling’s three universes: Air, Land and Sea, placing the audience at the heart of the brand.