Bumble x House Party

Client: Bumble

Christmas is for families. Every TV ad tells you so. But what if instead of heading to your family home and being badgered by Granny about why you aren’t married yet, you could hit an unmissable party where you can make real connections with people you have something in common with?

Combining app data and insights with creative event concepts and storytelling, we pitched a larger one-off, connection-rich event at Stormzy’s new London nightclub, House Party, flipping the script on typical Christmas messaging. The nostalgic venue hadn’t done a major brand takeover to date… Enter Bumble!