Casa Pasión
Bearded Kitten and John Doe
Client: Campo Viejo, Pernod Ricard UK
Well, The Stables in Covent Garden to be exact. The venue became an immersive canvas, inviting guests to bring their Pasión and co-create an ever-evolving artwork, painting walls, furniture, and props. The activation showcased Campo Viejo’s ethos of creativity and connection while putting the brand directly into consumers’ hands. Alongside the art space, attendees enjoyed wine tastings with wine ambassador, Federico Lleonart, and curated spaces designed to encourage socialising. Ticketed at £25, Casa Pasión combined creativity, culture, and premium wine, engaging the press, influencers, and the public.