Casa Pasión

Client: Campo Viejo, Pernod Ricard UK

Casa Pasión redefined the pop-up format as a collaborative venture between creative experience agency, Bearded Kitten, and creative communications agency, John Doe. Held at The Stables in Covent Garden, the venue was the canvas and the guests became the artists. Attendees were invited to participate in this unique collaborative art experience, by co-creating a life-sized artwork painting walls, furniture, and props.

Upstairs, a custom wine bar and gift shop extended the experience, welcoming passersby to enjoy Campo Viejo wines with Spanish-themed snacks and shop for home interior items and wine accessories. This additional space boosted brand exposure and generated incremental revenue, ensuring the event reached beyond ticketed guests, who enjoyed wine tastings and live art workshops from interior experts, Zeena Shah and Harlie Brown. John Doe’s PR efforts secured widespread media coverage, with placements in Hello!, The Guardian, and OK!, while Bearded Kitten’s Impact-ulator tracked over 12,000 passersby and an 85% ticket holder attendance rate. Together, creativity, strategy, and execution delivered results far beyond the venue’s four walls. Across three days, Casa Pasión engaged more than 700 attendees and achieved an impressive online reach from earned and organic media. It proved that with bold ideas, innovation, and a little Rioja, temporary experiences can make a lasting impact.