Chorus of Light
Amplify
Client: Samsung
The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and recorded a message of hope in a language of their choice. Using AI sentiment and audio analysis tools, each message was expressed as light animations resulting in an ever-evolving, co-created, collective work of art that featured thousands of unique lighting combinations as people saw their hopes for the future come to light.