Chorus of Light

Client: Samsung

After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation.

Introducing… “Chorus of Light” An immersive and thought-provoking brand experience inspired and driven by Galaxy AI and ‘Live Translate’ technology, celebrating humanity through technology and innovation. Chorus of Light was a totally immersive art installation that united our audience through their hopes for the future and made them feel more connected to each other. Guests contributed their voices and recorded a message of hope in a language of their choice. Through the power of innovative tech, messages were translated into other languages and expressed as light animations throughout the installation. Guests contributed their voice and recorded a message of hope in a language of their choice. Using AI sentiment and audio analysis tools, each message was translated into light animations resulting in an ever-evolving, co-created, collective work of art that featured thousands of unique lighting combinations as people saw their hopes for the future come to light. Chorus of Light became a beacon of hope in the heart of the city and successfully positioned Galaxy AI as a vehicle for connection, creativity and collaboration.