Corona: For Every Golden Moment

Client: AB Inbev

From her rooftops, parks and boulevards to the athletes village itself, Corona celebrated the Paris 2024 Summer Olympics with an experiential takeover of the city.

As the first Olympic beer sponsor, the idea was to bring a new balance by celebrating each and every golden moment, not just the gold–inspiring the world to embrace their own. Fans, creators and athletes were invited to celebrate golden moments at multiple activations across the city: including The Corona Cero Hotel, The Corona Cero Golden Beach, various NOC Houses, Casa Trocadero, The Corona Cero Stress Zone, and Jazzpool Sunset Edition.