Corona: For Every Golden Moment

Client: AB Inbev

Corona and Corona Cero made history as the first Olympic beer sponsor, celebrating the Paris 2024 Summer Olympics with an experiential citywide takeover. The “For Every Golden Moment” campaign transformed iconic Parisian locations into iconic experiences that celebrated everyday golden moments, inspiring fans, athletes, and the whole world to embrace life’s joys beyond the pursuit of gold medals.

Built in five months from concept to execution, the takeover featured iconic experiences like The Corona Cero Golden Beach under the Eiffel Tower, Casa Corona at the Trocadero, the Corona Cero Hotel, and partnerships with 12 National Olympic Committees. Highlights included ice baths with athletes, yoga sessions, rooftop parties with creators, and a sustainable focus on natural materials. Despite advertising restrictions in France, Corona Cero led the campaign, leveraging its alcohol-free positioning to maximize visibility. The activation exceeded expectations, achieving 4.1B impressions, a 17% engagement rate (nearly triple the benchmark), and a dominant 38% share of voice among Olympic sponsors. With 98% positive sentiment and critical acclaim from outlets like Highsnobiety, Corona’s golden moments became the most talked-about sponsorship of the Games, solidifying the brand’s cultural relevance and creating lasting memories for fans worldwide.