Creating the Henkakuverse - How we made Ricoh stand out at drupa ‘24

Client: Ricoh

Shaped around a singular concept, the HENKAKUVERSE, we collided physical and virtual worlds in an exhibition experience like no other at global print show, drupa (May 2024).

We delivered on the promise of our integrated marketing campaign and took our audience to a world of spirit animals and animation, all to reflect the creativity and unique take on collaboration – co-innovation – of Ricoh. Mixing live performance and large-screen immersion techniques in a theatrical experience that wowed the print industry audience, visitors were inspired to stay on the stand, find out more and invest, helping us to smash every target.