Client: Diageo Luxury Company
The Don Julio 1942 Hacienda at Rosewood London from November 2024 – January 2025, was an exclusive experience celebrating the craftsmanship of Don Julio 1942 tequila. The experience transformed the hotels outside terrace and courtyard space into a luxurious Mexican hacienda, blending rich heritage with contemporary elegance. Open to the public, guests, including hotel customers, VIPs, industry influencers, and media, who enjoyed bespoke tequila tastings, curated cocktails, and an authentic Mexican-inspired dining experience. The activation showcased Don Julio’s legacy and premium positioning, offering attendees an intimate, unforgettable journey into the brand’s world.
