Freeway on the Freeway

Client: Lidl

We went after perhaps the biggest and most iconic Christmas moment of the last 30-years. You can hear the jingle, you can see the lights, you can probably even picture Santa taking a sip. We’re talking, of course, about the completely original Freeway Cola Truck. 15-Tonnes of pure magic that pulled up in no less than 18 locations.

We had mystery present boxes in the tens of thousands, golden tickets, mince pies, mulled wine and even granted Christmas wishes. We served 18 different communities and people came in the thousands, come rain or shine, to each and every stop.