Freeway on the Freeway

Client: Lidl

Holidays are coming, holidays are coming…in under budget. In our most brazen dupe to date, we launched a 15-tonne festive Freeway Cola truck and toured the UK. Sure, it would have been a great tongue in cheek stunt to get the media talking and show what Lidl is famed for, but why stop there?

Across a staggering 18-stops (most of which are skipped by another famous truck) we supported the communities that support us, with free food shops, Christmas wishes and surprise gift boxes, all while showcasing Lidl’s unique personality. The result? Lidl’s most successful Christmas campaign EVER.