Guinness Storehouse Ingredients Experience

Client: Guinness Storehouse

Dalziel & Pow created a world-class sensory and immersive experience which brings Guinness's four simple ingredients - Barley, Water, Hops and Yeast - to life through a series of interconnecting installations, taking visitors on a magical journey that incorporates all five senses.

The experience, launched in Dublin in March 2024, adopts natural ingredients, bespoke scents, custom soundtracks and even a world-first water installation, resulting in a powerful spatial design. The experience cinematically reveals the real faces and stories of the farmers, brewers, and experts who care for the raw ingredients, connecting visitors with the creatives and craftspeople behind Guinness.