Guinness Storehouse Ingredients Experience

Client: Guinness Storehouse

The Guinness Storehouse in Dublin gives visitors the chance to experience the history, heart, and soul of Ireland’s most iconic beer, accommodating 1.5m+ visitors a year.

The first space on the visitor journey tells the story of the four natural ingredients - Barley, Water, Hops and Yeast - used to create Guinness. The strategic concept 'In Harmony with Nature,' is brought to life as a world of magical artistic installations, vibrant, sensory and natural - respectfully landed within the raw and industrial backdrop of the Guinness Storehouse. Dalziel & Pow elevated the benchmark for experiential design in a way that ‘Only a Guinness Can Do’, by crafting a magical journey for visitors that incorporates all five senses, using natural ingredients, bespoke scents, custom soundtracks and even a world-first water installation. The story is told across four spaces of distinctive yet interconnecting installations; each experience amplifying the unique character of a specific ingredient while sharing stories and insights into the craftsmen and creatives behind Guinness production. The end result is a spatial design that beautifully balances human-scale visual and auditory components with dramatic flair.