Hus of Volvo: EX30 Experience

Client: Volvo Car UK

To help Volvo reach a conquest audience and generate mass content around the launch of their fully electric SUV, the EX30, we designed and delivered the ‘Hus of Volvo: EX30 Experience,’ a premium Swedish brand experience like no other.

Ensuring the EX30 was the centrepiece of the experience, we created four unique, immersive rooms, each reflecting the expressive interiors inspired by nature, and conscious design of the vehicle. Across two days, a strategically curated guestlist of 225 content creators and media embarked on a multi-sensory journey of exploration and discovery, through a series of carefully curated experiences and workshops.