Hus of Volvo: EX30 Experience
Seen Presents
Client: Volvo Car UK
We delivered the brand’s most immersive experience to date, designed to build an emotional connection with 225 handpicked creators, and in turn their communities, to reach a younger conquest audience. Across two days, guests were welcomed into a premium Swedish brand experience like no other, which highlighted Volvo’s commitment to design and sustainability. Through a series of multi-sensory rooms, each reflecting the essence of the four expressive interiors of the EX30, attendees embarked on a journey of exploration and discovery, sparking conversation and content creation. The Main Gallery featured a strategic reveal of the EX30 and an architectural perspective tunnel, where the boundaries of space and perception were blurred. Breeze; featured an AR filter of a Swedish archipelago, showcasing the EX30's innovative production and use of recycled materials. Indigo; celebrated the EX30’s denim decor, with Volvo advocate, Annie Phillips hosting a Sashiko denim upcycling workshop. Pine; featured a fragrance-making workshop using essential oils found in the EX30 interior, inspired by Northern Sweden's taiga forests. Mist; featured a mesmerising audio-visual experience of the Northern Lights, inspired by the EX30’s ambient lighting and wool blend upholstery. Our innovative approach exceeded Volvo's objectives, establishing ‘Hus of Volvo’ as a benchmark for brand experiences.