Client: Porsche Middle East & Africa
Icons of Porsche 2024 was designed as a cultural crossroads—where heritage met innovation. The idea was to evolve the festival into a future-facing brand platform, celebrating classic Porsche design while embracing electrification. Held in November, the experience transformed the venue into six immersive zones, blending automotive excellence, art, and storytelling. A literal crossroad at the festival’s center symbolized Porsche’s journey from past to future, against the Dubai skyline. The event welcomed Porsche owners, brand enthusiasts, media, VIPs, and next generation fans, and culture seekers, offering them an interactive, multi-sensory experience reinforcing the brand’s timeless appeal and bold future vision.
