Inner Portrait by Refik Anadol

Client: Turkish Airlines

Turkish Airlines partnered with globally renowned digital artist Refik Anadol to present “Inner Portrait,” a groundbreaking multidisciplinary project that harmonizes art, technology, and the transformative power of travel. Showcased at Art Basel (Basel) 2024, the project underscored Turkish Airlines’ mission to bridge cultures through innovative and meaningful experiences. “Inner Portrait” utilized Anadol’s expertise in AI and neuroscience-driven data visualization to create immersive digital artworks that capture the emotional and biological impacts of travel. As the first Turkish brand to partner with Art Basel, Turkish Airlines positioned itself as a pioneer in the intersection of travel, culture, and art.

The journey of “Inner Portrait” included key milestones: its debut at Art Basel, presentation at the Cannes Lions Festival, and a documentary launch in Istanbul, extending the project’s global narrative. The immersive lounge experience at Art Basel attracted over 5,000 visitors, strengthening Turkish Airlines’ brand loyalty and awareness among a culturally engaged audience. By combining the transformative essence of travel with the visionary artistry of Refik Anadol, this initiative redefined the airline’s cultural branding strategy. Through this innovative collaboration, Turkish Airlines enhanced its position as more than a transportation provider—it became a cultural ambassador. The project’s success was measured through significant audience engagement, increased brand recognition, and its ability to inspire a deeper connection with the values of exploration and creativity. “Inner Portrait” epitomized the transformative potential of travel and solidified Turkish Airlines’ status as a global cultural leader.