Client: ITV
Swamp sent content creators and journalists back to the 80s to spend the evening living the many lives of Joan Hannington - MOTHER, LOVER, LIAR, THIEF - to launch the new ITV drama JOAN. Meticulous set design transformed the frontage and interior of a Soho venue, to create a detailed, interactive experience, transporting audiences to another decade for the night. We wanted them to feel they’d been sent back 40 years; to do more than just play nostalgic music: everything they saw or touched was faithful to the show’s story and characters, creating a sense of exclusivity and excitement.
