JD x Nike Retail Conference

Client: JD Sports

The idea was to embody the collaborative spirit of JD and Nike, creating an experience that seamlessly united the two brands.

JD tasked Collaborate Global with designing a powerful, immersive activation that celebrated their long-standing partnership while showcasing Nike’s AIR story for 2025. By blending JD’s distinctive tone of voice with Nike’s innovation and energy, the event aimed to inspire and excite over 300 retail leaders. The "Win Together" concept brought this vision to life, delivering a shared journey that reinforced brand alignment, strengthened relationships, and set the stage for continued success between these two iconic brands.