JD x NIKE RETAIL CONFERENCE

Client: JD Sports

Collaborate Global, in partnership with JD Sports, brought to life an unforgettable experiential activation for over 300 retail leaders at the JD x Nike Retail Conference. Held in a stunning venue reimagined to embody “The Nike Way,” this immersive event showcased Nike’s AIR product story while fostering collaboration and excitement between the two iconic brands.

The activation featured bold external projections setting the tone for an engaging experience that continued through the doors of the iconic Victorian Bath House in Manchester. Keynote speakers and celebrity DJ sets came to life on a stunning stage, celebrating the union of two globally respected brands. Custom-designed spaces highlighted Nike AIR innovations, including the iconic Air Max 95 and an unreleased shoe, while interactive elements like a giant foosball table and guest-driven DJ booth fostered creativity and collaboration. Branded catering from Wingstop and Wholesome Junkies added a culinary layer to the experience, adding to the event’s creative, cool and underground theme. The event achieved standout success: • Engaged over 300 senior leaders from across the UK and EU. • 16 countries brought together. • Reinforced brand affinity for both JD and Nike through immersive storytelling. • Delivered key presentations from Nike’s senior leadership, amplifying product anticipation for 2025. The “Win Together” concept was masterfully executed, combining innovation, entertainment, and brand storytelling into one single unforgettable event experience. Key supplier Know Mean Feat played a critical role in delivering bold set design and styling, ensuring every element reflected the collaborative spirit of JD and Nike.