Join The Revolutionaries

Amplify

Client: Revolut

‘Join the Revolutionaries’

Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced better banking. Leading to the centrepiece of the campaign; an epic two-day London-wide takeover that highlights the power of positive change with revolutionary cultural leaders. The campaign gave Revolut customers access to the biggest names in music, fashion, sport, gaming, travel, entertainment and business, culminating in an headline performance from Charli XCX.