Join The Revolutionaries

Client: Revolut

Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle.

‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating revolutionary cultural leaders who have challenged norms and pushed boundaries, resulting in an unmissable multi-media event, social and OOH campaign. The campaign was anchored by a free immersive exhibition at Outernet, taking over the 4-story-tall DOOH screens. We gave Revolut customers access to the biggest names in music, fashion, sport, gaming, travel, entertainment and business, culminating in an exclusive headline performance from Charli XCX ahead of her sell-out tour. Seven live shows, featuring our Revolutionary talent, took to the stage with live broadcasts and streams going out across Revolut, Wired and talent-owned social media. We leaned into the best platform for the audience, from TikTok for Sophie Tea Art, through to Twitch for gamer TenZ. Every show transformed the space into forests, exhibition spaces and computer gaming stations to best amplify the story being told on stage. Programming included an interactive session with Revolut founder, Nik Storonsky and entrepreneur, Steven Bartlett, inspirational talks by Billy Monger and Drew Binsky, a fashion show celebrating diversity with prosthetic designs. Live art and choir with Sophie Tea and an e-sports tournament with gamer TenZ. A live broadcast stream also ensured no one had to miss out.