Client: the LEGO Group
In September, the LEGO Group launched the immersive art gallery, ‘Superpower Studios’, at La Gaîté Lyrique in Paris – a six-day immersive exhibition inviting families to rediscover the transformative power of play. Driven by insights showing that 41% of families lack access to adequate or safe play spaces and 20% never play together, the experience aimed to inspire more meaningful connections through play. Featuring interactive zones, each uniquely crafted by LEGO Play Ambassadors from around the world, the exhibition celebrated creativity and imagination by inviting visitors to create, touch and play with every artwork in the exhibition. Open to families of all ages, it allowed kids and adults alike to rediscover play as a superpower for growth and bonding – putting the transformative impact of play firmly back on family agendas.
