Le Club Lacoste NYC

Client: Lacoste

The Summer 2024 Lacoste event, held in Brooklyn, kicked off with a youth tennis workshop in the South Bronx, followed by an evening celebration at Dumbo House. The dynamic experience engaged local youth, professional players, influencers, and Lacoste ambassadors, blending sportsmanship with luxury to spotlight Lacoste’s brand ethos. Lacoste painted the Manhattan skyline green during the US Open with intentional installations, celebrity appearances, and a sprinkling of Lacoste’s iconic green croc.