Client: Lacoste
Factory360 partnered with Lacoste to launch a two-part tennis event in New York, blending youth engagement with luxury celebration. The day began in the South Bronx, where we transformed a local tennis court into a Lacoste-branded training hub. Local youth participated in drills, practiced swings, and learned tennis fundamentals under the guidance of pro coaches, with pro players and influencers adding excitement through live demonstrations and matches. In the evening, Dumbo House hosted an exclusive “Le Club Lacoste” event, featuring tennis legends Novak Djokovic and Grigor Dimitrov. The venue was transformed into a tennis oasis, with a branded net over the pool, photo ops by the Brooklyn Bridge, and branded takeaways like Lacoste film strips and Game, Set, Match boxes. The event celebrated Lacoste ambassadors, engaging attendees through music, interactive moments, and a luxurious atmosphere. This activation not only fostered community engagement but also amplified Lacoste’s brand presence among aspiring players, professionals, and influencers.
