L’Oréal “Worth it Experience”

Client: L'Oreal & Backlash Creative

L’Oréal transformed London’s iconic Piccadilly Circus into a one-of-a-kind beauty destination, creating a week-long, multi-sensory experience that blended education, entertainment, and purpose.

The activation, hosted at Below The Lights, promoted and championed L’Oréal’s values of health and wellness, centering around topics such as the age debate and the Stand Up Against Street Harassment campaign.