Lovely Day for a Guinness @ ATN

Client: Guinness

Guinness redefined its place in the Irish summer by embedding itself in music, culture and shared experiences. The Lovely Days Stage at Altogether Now (ATN) became the physical embodiment of this ambition - a vibrant, high-energy space designed to bring people together through music, creativity, and connection. More than just a festival activation, a Lovely Day for a Guinness was a fully integrated marketing campaign spanning TV, OOH, PR, digital, social, and influencer engagement, ensuring Guinness was top-of-mind before, during, and after the festival. The campaign reinforced Guinness as a year-round beer, successfully shifting long-held perceptions about its seasonality.