Client: Unilever / Magnum
We needed to get Singaporeans to choose Magnum when they're feeling low, to drive sales for Magnum's new Pleasure Express ice cream range. But overseas travel is Singaporeans' preferred mood lifter—not ice cream. With increased financial stress making it challenging to travel, we created the Magnum Pleasure Express: Beyond Worlds—an interactive experience where a text-image-video AI model generated unique worlds inspired by Singaporeans' moods that they could be immersed in and escape to, simply with the purchase of Magnum ice cream. It became the ultimate escape, making Singaporeans feel better and increasing market share for Magnum!
