Magnum Pleasure Express: Beyond Worlds

Client: Unilever / Magnum

Each year, Magnum introduces a new, limited-edition ice cream range to offer Singaporeans new experiences. 2024 was no different with the launch of the Magnum Pleasure Express: 3 unique flavours for 3 distinct, positive moods: Euphoria, Wonder and Chill.

Introducing the Magnum Pleasure Express: Beyond Worlds Exhibition. Singapore’s first ever ice cream-inspired, interactive AI-powered exhibition. Leveraging generative AI, we invited Singaporeans to express their mood with keywords that inspired our AI model to generate unique, immersive and personalized worlds with animated virtual landscapes that visually resonates with the three different Pleasure Express ice cream flavors—Euphoria, Wonder, and Chill.