Client: Dior Beauty
The Miss Dior Avenue pop-up in Los Angeles from March 8-10 2024 transformed 8626 Melrose Avenue into a fabricated street of 60s-nostalgia stylised shops to celebrate the new Miss Dior Parfum. Coinciding with International Women’s Day, the event featured historical nods to Catherine Dior, WWII Resistance fighter and muse of the Maison. The ticketed pop-up event invited press, VIP clientele, and consumers to explore retro spaces inspired by 1960s themes of feminine empowerment and self-love, including a branded café, flower shop, and a vintage-style cinema featuring Natalie Portman’s latest campaign.
