Nationfried

Client: Nationwide

We turned a simple bank account offering into the ultimate celebration of fried chicken and takeaway culture, as well as a must-attend freshers Party - NationFried.

The week-long event was a feast for the senses. We deliberately chose a humble chicken shop, that students are used to stumbling into on their way home, as well as much-loved TikTok stars (rather than dusty rent-a-celebs) to help curate what we offered when they walked through the door.