Nationfried

Client: Nationwide

We turned a 140 year old bank (that students couldn’t care less about) into the brand that dominated Freshers Week, by tapping into chicken-shop culture with a finger-licking, one-of-a-kind event.

“NationFried” took the (let’s face it, entirely un-newsworthy) opening perk of a £120 JustEat voucher and turned it into a celebration of all things takeaway, hosted by TikTok legend GK Barry and BETA Squad’s Harry Pinero. Not only were students queuing around the block, we drove a 33% increase in consideration, and opened 10,186 new Flexstudent accounts.