Nissan Formula E Attack Mode

Client: Nissan North America

To celebrate the 2024 Portland E-Prix, we brought the energy of Formula E straight to the streets by inviting the entire city of Portland, one of the biking meccas of the world, to experience the thrill of the sport on their terms. Tapping right into the heart of local culture, we transformed some of the most iconic Portland bike lanes into a Formula E thrill ride that immersed riders in the sights and sounds of the race track — with the all-new, all-electric Nissan ARIYA heroically displayed across the finish line.