Nissan Heisman House Tour
GMR Marketing
Client: Nissan North America
GMR reimagined the iconic Nissan Heisman House as a two-story inflatable pop-up that brought the greatest college football players of all time, the most anticipated video game of the decade, and the latest lineup of Nissan vehicles straight to college campuses across the country. The result — an unforgettable way to get pumped up for game day.