Oracle Red Bull Racing RB20 F1 Launch

Client: Oracle Red Bull Racing

A globally livestreamed experience launching the Oracle Red Bull Racing RB20 and the new “Forever Rebl” campaign, celebrating two decades of Red Bull culture in the sport.

Going live on February 16 2024, over 350 fans, Team partners and members of the media packed out a state-of-the-art, bespoke built set, and millions more tuned into a livestream broadcast to see the reveal of the historic RB20 to the racing world. The show juxtaposed analogue and digital, culture and engineering, channelling the Team’s disruptive and glorious history and set up a thrilling charge into the future for the double title-defending team.