Oracle Red Bull Racing RB20 F1 Launch

Client: Oracle Red Bull Racing

20 years ago Red Bull cemented its place in Formula One. Against all odds they have fought their way to the top, bringing the rebel culture of Red Bull to a sport dominated by the old guard.

The brief for the team’s milestone 20th season, was to capture the rebellious spirit of Red Bull Racing, galvanising fan love amongst both a loyal core and new audiences, driving viewership, earned reach and fan engagement. Marking 20 years of Red Bull Racing in culture, The ORBR20 FOREVER REBL 20th season launch celebrated the impact of Red Bull and its role in changing the sporting landscape across almost every discipline. To kick start Oracle Red Bull Racing’s 20th Season in Formula One, a globally live streamed show was conceived. Hosted at Red Bull Racing’s HQ in Milton Keynes, it brought together IRL experience and emotive and energising content, blending analogue, digital, culture and engineering to celebrate all that had been, and create anticipation for what was to come. The 30 minute broadcast production included a groundbreaking reveal moment for the most anticipated F1 car of the season. Over 350 fans, Team partners and members of the media packed out a state-of-the-art, bespoke built set, and millions more tuned into a livestream broadcast to see the reveal of the car, RB20, to the racing world. The launch far exceeded all targets, generating +1.5m YouTube broadcast streams, across Sky, YouTube and F1 TV and +21m earned views - beating the competition by millions of views.