Patisserie Lidl

Client: Lidl

Enter the Croissant Handbag: a buttery, flaky, fabulous accessory that bridged the gap between haute couture and humble carbs. Created with designer provocateur Nik Bentel, this wasn’t just a bag; it was a wink, a nod, and a playful challenge to the fashion elite.

But what happens when a viral bag sells out in a mere two-minutes online? A lot of people are left understandably upset, but for us, that was an essential part of the magic, as we wanted them to come and visit Patisserie Lidl.